CORRECTION is not a marketing strategy
Welcome to a new blog post series called Missed Opportunities. Every so often, I’ll share a personal anecdote where a business could have done something brilliant from a marketing perspective — but...
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Why I did not buy a ski jacket
Welcome to a blog post series called Missed Opportunities. Every so often, I’ll share a personal anecdote where a business could have done something brilliant from a marketing perspective — but didn’t...
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TO A LOCAL BIKE SHOP: A MISSED OPPORTUNITY
Welcome to a blog post series called Missed Opportunities. Every so often, I’ll share a personal anecdote where a business could have done something brilliant from a marketing perspective — but didn’t...
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Impressive… but Worth It?
A recent insert in The New York Times got me thinking... The insert was a huge 8 page printed piece that double-opened, with the interior, a horizontal infographic displaying the process a startup...
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The Importance of Local Marketing
Did you know that 46% of searches on Google have local intent? Research by a local marketing agency to help rank organically, shows that when people perform a local search, there is a high likelihood...
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What You Should and Shouldn’t Measure in Your Marketing
What To Measure? Peter Drucker, who developed many of the core tenets of contemporary business management, famously penned: “What gets measured gets managed — even when it’s pointless to measure and...
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